We believe shoes should do more than complete an outfit


They should tell a story, make an impact, and leave a footprint that matters (just not on the planet). Our trade-in program turns style into sustainability and fashion you can feel good about.

Here's How It Works

  • Complete Purchase

    Create an account at checkout. This will enroll your purchase in the 2nd Runway™ Trade-In Program
  • Enjoy Your Shoes

    Own your stunners for 31 days or more
  • Trade Them In

    1.Login to your account 2.Select Begin Trade-In 3.Submit & follow the next steps & receive up to 30% off your next purchase
  • Previously Loved Shoes

    are inspected, categorized and prepared to start anew in our 2nd Runway™ Collection. Here's how

About Us

Here at INFASHOEATION we may be infatuated with shoes, but we love our planet more.

The fashion industry has long been one of the biggest contributors to pollution and we refuse to be part of that problem.

INFASHOEATION is leading the charge toward a cleaner, more responsible industry by reshaping footwear consumption. We embrace a circular fashion model that allows shoes to have a second (or third) life.

Learn More