About Us

Where Fashion Meets Purpose

Welcome to INFASHOEATION, where style isn’t just a statement, it’s a movement. Born out of a passion for fashion and a commitment to sustainability, INFASHOEATION is redefining what it means to step into the future. We believe shoes should do more than complete an outfit; they should tell a story, make an impact, and leave a footprint that matters (just not on the planet).

Sustainability, Reimagined

The fashion industry has long been one of the biggest contributors to pollution, and we refuse to be part of that problem. INFASHOEATION is leading the charge toward a cleaner, more responsible industry by reshaping footwear consumption. Our commitment goes beyond design. We embrace a circular fashion model that allows shoes to have a second (or third!) life.

Through our Trade-In Program, customers can return their previously purchased INFASHOEATION shoes for up to 30% off a new pair. These shoes are then repaired, refreshed, and rebranded into our exclusive INFASHOEATION 2nd Runway™ Collection. 2nd Runway™ is our eco-friendly, stylish choice for environmentally conscious consumers. 

Designed for Bold Steps

Our shoes are designed for those who walk with confidence, break barriers, and dare to be underestimated. Whether it's a pair of striking stilettos or effortlessly chic sandals, every design embodies innovation, quality, and bold self-expression.

However, INFASHOEATION isn’t just about style and sustainability; it’s about empowerment through style. Included in our sustainability goals is a goal to empower women around the globe. Through our charitable endeavors we aim to improve the health, safety, and regard for women around the world.  

Join the Movement

At INFASHOEATION, we’re not just selling shoes; we’re creating a revolution in fashion sustainability, with heart. Be part of the change—slay, trade, refresh and step forward in style.

Because fashion should never be wasteful, but it should always be fierce.